The show “AI Thinkers”, which aired on Bloomberg Adria TV on June 30, 2026, presented AI solutions developed by ISTRA TECH and how they are applied in everyday business.
Bloomberg Adria TV is the first multimedia regional platform for economic, financial and business news in Southeast Europe. The prestigious media content is available to viewers and readers in Croatia, Serbia, Slovenia, Bosnia and Herzegovina and North Macedonia, and its mission is to ensure a stronger positioning of regional entrepreneurs on the world economic map.
In early June, the Bloomberg Adria TV team visited the ISTRA TECH offices to film a feature on the development and application of artificial intelligence in tourism as part of the show “AI Thinkers”.
„AI Thinkers“ covers the topics of technological transformation of successful companies and how they adapt in today’s world of artificial intelligence that is changing the way we work and dictating new market trends.
As part of the show, interviews were held with ISTRA TECH’s CEO Davor Brenko, software developer Lea Marčec, and Hotel Milan receptionist Dario Anđelić, in order to gather experiences from different perspectives.
Specific solutions for the automation of business processes in tourism were presented, from a smart travel document scanner that further speeds up guest check-in at the reception, as well as independent check-in, to AI chatbots and digital assistants. A new solution for AI sentiment analysis was also presented at the hotel reception, which enables advanced monitoring and analysis of the brand’s online reputation, with the possibility of quick intervention and timely recognition of operational challenges.
You can watch the full recording on the Bloomberg Adria platform in the feature titled “AI in tourism: when tradition meets algorithms”.
