{"id":5492,"date":"2026-11-03T07:27:35","date_gmt":"2026-11-03T07:27:35","guid":{"rendered":"https:\/\/www.istratech.hr\/?p=5492"},"modified":"2026-11-03T07:27:40","modified_gmt":"2026-11-03T07:27:40","slug":"28th-congress-of-hoteliers-powered-by-istratech","status":"publish","type":"post","link":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/","title":{"rendered":"28th Congress of hoteliers powered by Istratech"},"content":{"rendered":"

\nThe Association of Employers in Croatian Hospitality (UPUHH) is organizing the 28th Congress of hoteliers \u2013 powered by Istratech, which will be held at the newly opened Pical Resort 5* (Valamar Collection) in Pore\u010d. This traditional central gathering of leading figures in hospitality brings this year a rich three-day program dedicated to key sector development topics and the future of Croatian tourism.\n<\/p>\n

\nAt the exhibition space, ISTRA TECH will present the comprehensive MISH system<\/a> with modular solutions tailored to all departments of accommodation facilities, with a special emphasis on the latest AI tools that optimize daily operations and elevate guest service quality, such as the Temi digital assistant, MISH chatbot, smart travel document scanner, and the MISH SentimentAI application.\n<\/p>\n

\nAs part of the conference program, ISTRA TECH CEO Davor Brenko will actively participate through a presentation and a panel discussion. On Wednesday, November 11, he will deliver a presentation titled \u201cBeyond digital: from smart technology to smarter business\u201d<\/strong>, while on Thursday, November 12, he will participate as a panelist on the topic \u201cAI & hospitality: from promise to real impact\u201d<\/strong>. \nTogether with Roberto Gobo (Director of Digital Strategy and Technology at Valamar Riviera) and moderator Associate Professor Tomislav Car, PhD (Faculty of Tourism and Hospitality Management in Opatija), he will discuss transitioning from AI theory to concrete application and real-world impact in hotel operations.\n<\/p>\n

Along with presentations and panel discussions, the program also includes the scientific and professional conference Hotelska ku\u0107a<\/em>, the Best Hotel Manager of 2026 award ceremony, and a rich networking program for connecting with industry partners.<\/p>\n

\n
\"28th<\/a><\/figure>\n<\/div>\n\n

Time and place: 10 to 12 November 2026. Pical Resort 5*, Valamar Collection, Pore\u010d<\/strong><\/p>\n\n

\"UPUHH<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The most important annual gathering of hoteliers takes place from November 10 to 12 in Pore\u010d, where ISTRA TECH, as the main sponsor, presents its advanced software and AI solutions.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[334,171],"tags":[],"class_list":["post-5492","post","type-post","status-publish","format-standard","hentry","category-congresses","category-news-en"],"acf":[],"yoast_head":"\n28th Congress of hoteliers powered by Istratech – Istra Tech<\/title>\n<meta name=\"description\" content=\"ISTRA TECH is the main sponsor of the 28th Congress of hoteliers where we are presenting advanced MISH software AI solutions for hoteliers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"28th Congress of hoteliers powered by Istratech – Istra Tech\" \/>\n<meta property=\"og:description\" content=\"ISTRA TECH is the main sponsor of the 28th Congress of hoteliers where we are presenting advanced MISH software AI solutions for hoteliers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/\" \/>\n<meta property=\"og:site_name\" content=\"Istra Tech\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-03T07:27:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T07:27:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_KongresHotelijera_2026.png\" \/>\n<meta name=\"author\" content=\"Istratech Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Istratech Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/\"},\"author\":{\"name\":\"Istratech Admin\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#\\\/schema\\\/person\\\/e56f98c854e5f471a7f577bd59ad397d\"},\"headline\":\"28th Congress of hoteliers powered by Istratech\",\"datePublished\":\"2026-11-03T07:27:35+00:00\",\"dateModified\":\"2026-11-03T07:27:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/\"},\"wordCount\":261,\"image\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_KongresHotelijera_2026.png\",\"articleSection\":[\"Congresses\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/\",\"url\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/\",\"name\":\"28th Congress of hoteliers powered by Istratech – Istra Tech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_KongresHotelijera_2026.png\",\"datePublished\":\"2026-11-03T07:27:35+00:00\",\"dateModified\":\"2026-11-03T07:27:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#\\\/schema\\\/person\\\/e56f98c854e5f471a7f577bd59ad397d\"},\"description\":\"ISTRA TECH is the main sponsor of the 28th Congress of hoteliers where we are presenting advanced MISH software AI solutions for hoteliers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_KongresHotelijera_2026.png\",\"contentUrl\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_KongresHotelijera_2026.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/28th-congress-of-hoteliers-powered-by-istratech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\\\/\\\/www.istratech.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"28th Congress of hoteliers powered by Istratech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/\",\"name\":\"Istra Tech\",\"description\":\"Digitalizacija sustava u turizmu, hotelijerstvu i ugostiteljstvu\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#\\\/schema\\\/person\\\/e56f98c854e5f471a7f577bd59ad397d\",\"name\":\"Istratech Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g\",\"caption\":\"Istratech Admin\"},\"url\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/author\\\/istratech_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"28th Congress of hoteliers powered by Istratech – Istra Tech","description":"ISTRA TECH is the main sponsor of the 28th Congress of hoteliers where we are presenting advanced MISH software AI solutions for hoteliers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/","og_locale":"en_US","og_type":"article","og_title":"28th Congress of hoteliers powered by Istratech – Istra Tech","og_description":"ISTRA TECH is the main sponsor of the 28th Congress of hoteliers where we are presenting advanced MISH software AI solutions for hoteliers.","og_url":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/","og_site_name":"Istra Tech","article_published_time":"2026-11-03T07:27:35+00:00","article_modified_time":"2026-11-03T07:27:40+00:00","og_image":[{"url":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_KongresHotelijera_2026.png","type":"","width":"","height":""}],"author":"Istratech Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Istratech Admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#article","isPartOf":{"@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/"},"author":{"name":"Istratech Admin","@id":"https:\/\/www.istratech.hr\/en\/#\/schema\/person\/e56f98c854e5f471a7f577bd59ad397d"},"headline":"28th Congress of hoteliers powered by Istratech","datePublished":"2026-11-03T07:27:35+00:00","dateModified":"2026-11-03T07:27:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/"},"wordCount":261,"image":{"@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_KongresHotelijera_2026.png","articleSection":["Congresses","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/","url":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/","name":"28th Congress of hoteliers powered by Istratech – Istra Tech","isPartOf":{"@id":"https:\/\/www.istratech.hr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#primaryimage"},"image":{"@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_KongresHotelijera_2026.png","datePublished":"2026-11-03T07:27:35+00:00","dateModified":"2026-11-03T07:27:40+00:00","author":{"@id":"https:\/\/www.istratech.hr\/en\/#\/schema\/person\/e56f98c854e5f471a7f577bd59ad397d"},"description":"ISTRA TECH is the main sponsor of the 28th Congress of hoteliers where we are presenting advanced MISH software AI solutions for hoteliers.","breadcrumb":{"@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#primaryimage","url":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_KongresHotelijera_2026.png","contentUrl":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_KongresHotelijera_2026.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.istratech.hr\/en\/28th-congress-of-hoteliers-powered-by-istratech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/www.istratech.hr\/"},{"@type":"ListItem","position":2,"name":"28th Congress of hoteliers powered by Istratech"}]},{"@type":"WebSite","@id":"https:\/\/www.istratech.hr\/en\/#website","url":"https:\/\/www.istratech.hr\/en\/","name":"Istra Tech","description":"Digitalizacija sustava u turizmu, hotelijerstvu i ugostiteljstvu","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.istratech.hr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.istratech.hr\/en\/#\/schema\/person\/e56f98c854e5f471a7f577bd59ad397d","name":"Istratech Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g","caption":"Istratech Admin"},"url":"https:\/\/www.istratech.hr\/en\/author\/istratech_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/posts\/5492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/comments?post=5492"}],"version-history":[{"count":0,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/posts\/5492\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/media?parent=5492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/categories?post=5492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/tags?post=5492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}