{"id":5487,"date":"2026-10-26T08:15:29","date_gmt":"2026-10-26T08:15:29","guid":{"rendered":"https:\/\/www.istratech.hr\/?p=5487"},"modified":"2026-10-26T08:15:33","modified_gmt":"2026-10-26T08:15:33","slug":"how-festival-2026","status":"publish","type":"post","link":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/","title":{"rendered":"HOW Festival 2026"},"content":{"rendered":"<p>\nThe 10th anniversary edition of the HOW Festival (Hotel Operations Weekend) brings together experts and professionals from the hotel industry under the slogan <strong>\u201cLead. Innovate. Repeat.\u201d<\/strong>. The three-day program offers a rich selection of educational lectures, panels, and workshops focused on enhancing daily hotel operations and implementing new technologies.\n<\/p>\n<p>\nAt its exhibition booth, ISTRA TECH is presenting the comprehensive  <a href=\"https:\/\/www.istratech.hr\/en\/products\/mish\/\">MISH system<\/a>, featuring modules tailored to various hotel departments. A special focus is placed on new AI solutions designed to optimize operational tasks, reduce staff workload, and elevate service quality for guests.\n<\/p>\n<p>\nAs part of the program, Andrija Birti\u0107, Head of the AI Department at ISTRA TECH, will hold a practical workshop dedicated to the <strong>MISH SentimentAI<\/strong> application. The workshop will demonstrate how advanced sentiment analysis of guest feedback from social media and digital channels provides actionable guidelines for improving services, boosting reputation, and increasing guest satisfaction.\n<\/p>\n<p>\nVisitors to the ISTRA TECH booth and workshop will have the opportunity to learn firsthand how modern software tools and artificial intelligence can raise operational standards and create added value in the hotel industry.\n<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/www.howfestival.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png\" alt=\"HOW Festival 2026\"\/><\/a><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\" style=\"clear: both;\">Time and place: <strong>28 to 30 October 2026 M\u00f6venpick Hotel &#038; Residences Kvarner Bay, Novi Vinodolski<\/strong>\n<\/p>\n<\/strong><div class=\"more\"><a href=\"https:\/\/www.howfestival.com\/program\/\" target=\"_blank\" rel=\"noopener noreferrer\">More information<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The leading regional hotel operations conference, HOW Festival, celebrates its 10th anniversary from October 28 to 30 in Novi Vinodolski, where ISTRA TECH is presenting advanced software and AI solutions for hospitality.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[330,171],"tags":[],"class_list":["post-5487","post","type-post","status-publish","format-standard","hentry","category-conferences","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW Festival 2026 &#8211; Istra Tech<\/title>\n<meta name=\"description\" content=\"ISTRA TECH presents the MISH system, AI hospitality solutions, and the MISH SentimentAI workshop at the 10th HOW Festival 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istratech.hr\/en\/how-festival-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW Festival 2026 &#8211; Istra Tech\" \/>\n<meta property=\"og:description\" content=\"ISTRA TECH presents the MISH system, AI hospitality solutions, and the MISH SentimentAI workshop at the 10th HOW Festival 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.istratech.hr\/en\/how-festival-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Istra Tech\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-26T08:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-26T08:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png\" \/>\n<meta name=\"author\" content=\"Istratech Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Istratech Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/\"},\"author\":{\"name\":\"Istratech Admin\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#\\\/schema\\\/person\\\/e56f98c854e5f471a7f577bd59ad397d\"},\"headline\":\"HOW Festival 2026\",\"datePublished\":\"2026-10-26T08:15:29+00:00\",\"dateModified\":\"2026-10-26T08:15:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/\"},\"wordCount\":199,\"image\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_HOW_2026.png\",\"articleSection\":[\"Conferences\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/\",\"url\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/\",\"name\":\"HOW Festival 2026 &#8211; Istra Tech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_HOW_2026.png\",\"datePublished\":\"2026-10-26T08:15:29+00:00\",\"dateModified\":\"2026-10-26T08:15:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#\\\/schema\\\/person\\\/e56f98c854e5f471a7f577bd59ad397d\"},\"description\":\"ISTRA TECH presents the MISH system, AI hospitality solutions, and the MISH SentimentAI workshop at the 10th HOW Festival 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_HOW_2026.png\",\"contentUrl\":\"https:\\\/\\\/www.istratech.hr\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/IT_HOW_2026.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/how-festival-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\\\/\\\/www.istratech.hr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HOW Festival 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/\",\"name\":\"Istra Tech\",\"description\":\"Digitalizacija sustava u turizmu, hotelijerstvu i ugostiteljstvu\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/#\\\/schema\\\/person\\\/e56f98c854e5f471a7f577bd59ad397d\",\"name\":\"Istratech Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g\",\"caption\":\"Istratech Admin\"},\"url\":\"https:\\\/\\\/www.istratech.hr\\\/en\\\/author\\\/istratech_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HOW Festival 2026 &#8211; Istra Tech","description":"ISTRA TECH presents the MISH system, AI hospitality solutions, and the MISH SentimentAI workshop at the 10th HOW Festival 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/","og_locale":"en_US","og_type":"article","og_title":"HOW Festival 2026 &#8211; Istra Tech","og_description":"ISTRA TECH presents the MISH system, AI hospitality solutions, and the MISH SentimentAI workshop at the 10th HOW Festival 2026.","og_url":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/","og_site_name":"Istra Tech","article_published_time":"2026-10-26T08:15:29+00:00","article_modified_time":"2026-10-26T08:15:33+00:00","og_image":[{"url":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png","type":"","width":"","height":""}],"author":"Istratech Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Istratech Admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#article","isPartOf":{"@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/"},"author":{"name":"Istratech Admin","@id":"https:\/\/www.istratech.hr\/en\/#\/schema\/person\/e56f98c854e5f471a7f577bd59ad397d"},"headline":"HOW Festival 2026","datePublished":"2026-10-26T08:15:29+00:00","dateModified":"2026-10-26T08:15:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/"},"wordCount":199,"image":{"@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png","articleSection":["Conferences","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/","url":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/","name":"HOW Festival 2026 &#8211; Istra Tech","isPartOf":{"@id":"https:\/\/www.istratech.hr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png","datePublished":"2026-10-26T08:15:29+00:00","dateModified":"2026-10-26T08:15:33+00:00","author":{"@id":"https:\/\/www.istratech.hr\/en\/#\/schema\/person\/e56f98c854e5f471a7f577bd59ad397d"},"description":"ISTRA TECH presents the MISH system, AI hospitality solutions, and the MISH SentimentAI workshop at the 10th HOW Festival 2026.","breadcrumb":{"@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.istratech.hr\/en\/how-festival-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#primaryimage","url":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png","contentUrl":"https:\/\/www.istratech.hr\/wp-content\/uploads\/2026\/10\/IT_HOW_2026.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.istratech.hr\/en\/how-festival-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/www.istratech.hr\/"},{"@type":"ListItem","position":2,"name":"HOW Festival 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.istratech.hr\/en\/#website","url":"https:\/\/www.istratech.hr\/en\/","name":"Istra Tech","description":"Digitalizacija sustava u turizmu, hotelijerstvu i ugostiteljstvu","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.istratech.hr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.istratech.hr\/en\/#\/schema\/person\/e56f98c854e5f471a7f577bd59ad397d","name":"Istratech Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08879edf0fbdb4c56d3bb4908200f600e0bcbb50c215e720817e00946f6b4822?s=96&d=mm&r=g","caption":"Istratech Admin"},"url":"https:\/\/www.istratech.hr\/en\/author\/istratech_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/posts\/5487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/comments?post=5487"}],"version-history":[{"count":0,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/posts\/5487\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/media?parent=5487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/categories?post=5487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.istratech.hr\/en\/wp-json\/wp\/v2\/tags?post=5487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}